Media Releases



Media Releases

JNTO to launch “Your Japan 2020” campaign

Japan National Tourism Organization (JNTO) is kicking off their new campaign “Your Japan 2020” by launching a full year of special experiences and great deals to international visitors on an unprecedented scale.

2020 is the year that the Olympic and Paralympic Games will be held in Japan, and throughout the year, every corner of the country will be filled with a festive atmosphere. To share this buoyant mood with international visitors, the campaign offers memorable experiences and deals nationwide, including exclusive public openings, Japan-first special events, free air tickets to local areas, and large discounts.

International visitors to Japan can expect a wide range of unique experiences only available in 2020, in every season and all over the country. It is an exciting year to visit Japan and for you to find Your Japan, Your Way.

“In addition to world class sporting events taking place in 2020, Japan as a destination provides such diversity across all areas of the country for visitors to truly enjoy. We anticipate that this along with the added benefit of some unique experiences on offer this year, will attract many more travellers of all segments from this region,” explains Yoko Tanaka, JNTO Sydney Office Executive Director.

For more information, visit our website: www.japan.travel/2020/en/

 

JNTO hosts largest ever Japan Roadshow in New Zealand on back of successful Rugby World Cup

Japan National Tourism Organization (JNTO) has concluded a series of educational seminars for the travel trade which commenced in Auckland on the 3rd December. More agents than even participated in the roadshow with 131 New Zealand agents enjoying the opportunity to meet 16 suppliers including local governments, DMCs, accommodation, attractions and transportation.

Mr. Kikuchi the Consul-General of Japan in Auckland and JNTO Sydney Executive Director, Yoko Tanaka, welcomed the agents and thanked them for their support of Japan. Air New Zealand also sponsored the lucky door prize of two return air tickets to Japan.

Yoko also spoke of JNTO’s plans with the Tokyo Olympics and Paralympics games next summer and the increased media presence of the destination, to capitalise and promote not only the event itself but also Japan’s regional areas, diverse attractions and unique experiences. Dylan Joffe, JNTO’s New Zealand based representative from Julie King & Associates was also introduced on stage.

A presentation summarising some highlights from the new ‘100 Experiences in Japan’ guide was shared by JNTO’s Toni Fan.

New Zealand is a growing market for Japan with the most recent figures from October 2019 showing that there were 8,694 New Zealand visitors that month, a 41.3% percent increase on the same month in 2018, and 54,314 New Zealand visitors between January and October 2019 (17.7% Growth). Year to date Japan sits within the top 3 destinations for growth out of New Zealand, with Taiwan leading at 28.2% increase followed by Indonesia at 25%

Agents were treated to a special performance by Southern Stars NZ, who are a Japanese Yosakoi Soran dance group before the networking commenced. They have been sharing this unique aspect of Japanese culture in New Zealand since 2003.

JNTO hosts largest ever Japan Roadshow in Sydney and Brisbane on back of successful Rugby World Cup

Japan National Tourism Organization (JNTO) has this week concluded a series of educational seminars in Brisbane and Sydney for the travel trade. More agents than ever participated in this year’s roadshow with 319 Australian agents enjoying the opportunity to meet 41 suppliers in Brisbane and 53 in Sydney including local governments, DMCs, accommodation, attractions and transportation.

The Japanese Consulate-Generals of Brisbane and Sydney and JNTO Sydney Executive Director, Yoko Tanaka, welcomed the agents and thanked them for their support of Japan.

New air routes were a focus at both events with Virgin Australia commencing their direct daily route from Brisbane to Tokyo (Haneda) from March next year, ANA launching additional daily flights to Haneda and JAL switching from Narita to Haneda. The additional capacity into Haneda offers travellers easier access to regional areas through connecting domestic flights. Virgin Australia also sponsored the lucky door prize of two return air tickets to Japan for the Brisbane event.

Yoko also spoke of JNTO’s plans with the Tokyo Olympics and Paralympics games next summer and the increased media presence of the destination, to capitalise and promote not only the event itself but also Japan’s regional areas, diverse attractions and unique experiences.

A presentation summarising some highlights from the new ‘100 Experiences in Japan‘ guide was shared by JNTO’s Stephanie Sng and Sally Miles.

Australia continues to be a key market for Japan with the most recent figures from October 2019 showing that there were 51,600 Australian visitors that month, an 8.8% percent increase on the same month in 2018, and 500,800 Australian visitors between January and October 2019 (11.5% Growth).

Special guest speaker Ms. Stacey Porter, who has represented Australia in softball, winning silver at Athens 2004 and bronze at Beijing 2008 Olympic Games, shared her personal experience of life in Japan.  She is currently based in Japan playing professionally in the Japanese Softball League.

Japan honoured with “People’s Choice – Favourite Destination” at The Travel Awards

Japan was recently named the “People’s Choice – Favourite Destination” winner at The Travel Awards, held in Sydney. Organised by Travel Weekly, part of The Misfits Media Company, in association with media partner Seven West Media’s Better Homes and Gardens, this consumer and travel trade facing industry awards programme is designed to celebrate wholesalers, destinations, airlines, tourism boards, cruise lines, retailers and the myriad of other companies that make the travel industry so amazing.

The Travel Awards are a benchmark for excellence that travel companies can be proud of and recognise the achievements of the Travel Industry across 37 categories.

Commenting on the award, JNTO Sydney Office Executive Director, Yoko Tanaka said: “We are very honoured to be named  “People’s Choice – Favourite Destination” winner. This is testament to the increase in profile and popularity of Japan as a travel destination for Australians and can be witnessed by the significant growth we have seen out of this market over the last few years”.

“Japan is a truly special travel destination and offers a lot of diversity – as a destination it truly can offer a new experience on each visit. Authentic cultural experiences such as staying overnight at a UNESCO World Heritage listed village of thatched roof houses; or training with a mountain mystic and meditating under a waterfall, then visiting a museum dedicated to ramen noodles – are just some examples of the only-in-Japan experiences visitors will talk about with family and friends for years to come.” added Tanaka.

“There is an abundance of experiences for travellers to enjoy in Japan. Not only are visitors spoilt for choice when it comes to the accommodation, culinary offering and tourism product offering, but Japan’s unique culture and hospitality also enhances the stay of each Australian”

JNTO Hosts Luxury Famil

JNTO recently hosted an Izu, Shimoda, luxury famil with 7 agents escorted by Stephanie Sng from JNTO Sydney Office

Participants on the famil were as follows: Adam Burke, Scenic, Dorothy Chambers, World Journeys, Fanny Gibert, Renaissance Tours, D’arne Haines, Holland Clarke & Beatson (New Zealand), Wendy James, Kaleidoscopic Travel, Kerrie Kaesler, MTA, Petia Davis, Captains Choice and Stephanie Sng, JNTO

Agents were taken on the Royal Express, a luxury cruise train from Yokohama to Shimoda and Shimoda to Izu Kogen, chartered for this famil, where they were treated to French cuisine, an on-board violinist and pianist, and handcrafted sushi.

During the famil, the group experienced the hydrangeas (a native flower to Japan) in full bloom at a Hydrangea festival at Shimoda Park, visiting the Bamboo Forest of Shuzenji Onsen, staying at Arcana Izu, an Auberge-style resort located in a sacred green forest by the Kano River with each suite having a private onsen facing the river and forest, seeing two UNESCO listed world heritage sites, the Nirayama Reverberatory Furnaces and Mt Fuji, and taking part in an Edo Kiriko glass-cutting experience in Tokyo and a ‘Nerikiri’ Japanese sweet making workshop.

The tour ended with a full day of pre-matched business sessions at the Japan Luxury Showcase held at the Conrad Tokyo. The event was attended by 53 overseas buyers including those from Oceania, North America and Europe, and domestic sellers from 62 companies including luxury hotels, DMCs and experiences.

Feedback from agents

“The JNTO Luxury Famil and Showcase has been a wonderful opportunity to expand my knowledge on products and destinations in Japan that I knew very little about, and some I did not even know existed. It provided the platform to network, form relationships, and discuss these products. I have come home feeling inspired & excited about Japan and all the wonderful experiences that this country has to offer.” – Kerrie Kaesler

“Thanks so much to JNTO for the wonderful first time experience of Japan.   With the luxury Royal Express train journey along the Izu Peninsula and our beautiful accommodation and dining experiences along the way it truly was a trip to remember.  A big thank you for the amazing hospitality and the warm embracing culture to make this a very memorable famil and a destination of many possibilities for the future” – D’arne Haines

L-R: Peita Davis, Adam Burke, D’Arne Haines, Wendy James, Kerrie Kaesler, Fanny Gilbert, Dorothy Chambers 2nd row far right: Stephanie Sng Joined with the crew from the Royal Express

L-R: Peita Davis, Adam Burke, D’Arne Haines, Wendy James, Kerrie Kaesler, Fanny Gibert, Dorothy Chambers
2nd row far right: Stephanie Sng
Joined with the crew from the Royal Express

JNTO welcomes new Executive Director to Sydney

Japan National Tourism Organization (JNTO) has appointed Yoko Tanaka as the new Executive Director of its Sydney Office.

Tanaka has been appointed to further build on the recent successes of JNTO’s Sydney office, which encouraged more than half a million Australian tourists to visit Japan last year, a new record.

“My goal is to continue driving the remarkable growth that we have seen in recent years from Australia,” explained Yoko Tanaka, JNTO Sydney Office Executive Director. “I intend to maintain the momentum by further educating Australians of the variety of things to see and do in Japan. I will also continue to raise awareness of the regional and less well known areas of Japan as well as the upcoming major sporting events including this year’s Rugby World Cup as well as Tokyo 2020 Olympic and Paralympic Games.”

Tanaka began working for JNTO in 1992 at the Tourist Information Center at Narita International Airport. Since then her career has encompassed a wide variety of roles with the company including Senior Director of JNTO’s Singapore office, and most recently a Manager in the Human Resources Section

Outgoing Executive Director Kana Wakabayashi will work alongside Tanaka until 12 July to ensure a smooth transition before she returns to Japan.

“During my tenure in Sydney I have been delighted to lead a team that has overseen significant visitor growth from the Australian market,” said Kana Wakabayashi. “Last year, not only was a new record set for the most number of Australian visitors ever, but Australians also became Japan’s highest spending tourists. I am very proud to have been a part of the team that helped to make this happen and would like to take this opportunity to thank our travel trade and media partners who have all supported myself and the team.

“I have no doubt that Yoko will enjoy working with the team and our partners in Australia and wish her every success in the new role,” added Wakabayashi.

JNTO appoints Julie King & Associates as New Zealand Representative

Japan National Tourism Organization (JNTO) has appointed Julie King & Associates as destination representative in the New Zealand market.

The agreement will see Julie King & Associates actively work across all facets of the travel industry including but not limited to: wholesale, retail, MICE, corporate, airline stakeholders as well as media partners in New Zealand to strengthen overall awareness of Japan as a tourist destination.

This appointment extends an existing relationship with Julie King & Associates, who have successfully delivered projects in the PR, Consulting and Research space in Australia since 2018 and have recently been re-appointed for 2019.

Kana Wakabayashi, JNTO Sydney Office Executive Director, said: “New Zealand is an important market for us and one which holds much promise, so it was important we appoint a proven, dedicated destination representative. We have a strong relationship with Julie King & Associates through our work together in Australia, and we look forward to building on this success in New Zealand.”

The destination representative mandate includes a full range of travel trade support services including but not limited to: research, destination and product training and account management for all key trade partners, event planning and acting as the primary liaison for both trade and consumer media in New Zealand.

Julie King, CEO of Julie King & Associates, said: “We’re proud to have extended our relationship with JNTO and are excited by the opportunity to raise awareness of Japan as a multi-faceted tourism destination in the New Zealand market to drive further growth. It is an exciting time for the destination with upcoming major sporting events including this year’s Rugby World Cup as well as Tokyo 2020 Olympic and Paralympic Games and as a sport loving nation, we want to ensure we capitalise on all opportunities prior to and beyond these events”

Both Trade and Media partners can contact the New Zealand representative through the following email address [email protected]. More details will be shared in the coming weeks.

JAPAN Best Incentive Travel Awards 2019

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The Japan Best Incentive Travel Awards aims to recognise outstanding achievers among global meeting and incentives planners for their delivery of unique programs and experiences for incentive tours to Japan, and showcasing the attractions of Japan as an ideal incentive destination to the world.

Eligible entrants are travel agents or meeting planners based outside of Japan who have planned an incentive tour, which must have taken place between 01 April 2018 and 31 March 2019 with at least 100 pax nights (e.g. 20 pax staying 5 nights = 100 pax nights, regardless of room configuration).

Winners will be invited to Japan for an award ceremony in Osaka on 23 October 2019, followed by Visit Japan Travel & MICE Mart. Business class round-trip airfare and 3 nights of accommodation during the program will also be included!

For more details, including how to apply, please visit the official website:
https://www.japanmeetings.org/japan-incentive/incentive-awards/

Japan National Tourism Organization Hosts JAPAN ROADSHOW 2019

Representatives of Japan’s tourism industry will get together at JAPAN ROADSHOW 2019 in Sydney, Melbourne and Auckland – a trade event organised by Japan National Tourism Organization (JNTO).

JAPAN ROADSHOW 2019 will bring together delegates from all around Japan and give attendees the latest information on regional trends. The event will also give the travel trade the opportunity to network and get direct updates from Japanese travel suppliers through one-on-one free flow business meetings.

This year JNTO has invited guest speakers for each city: Former dual international for Australian Rugby League and Japan Rugby Union Mr. Craig Wing for Melbourne, Australian Olympic Aerial Skier Ms. Jacqui Cooper for Sydney, and travel content creator Ms. Sophie Chan Andreassend for Auckland.

Lucky-draw prizes to be won include an airfare voucher to Japan.

JAPAN ROADSHOW 2019 will be held at InterContinental Hotel Melbourne on 20th May, at Hyatt Regency Sydney on 21st May, and Pullman Auckland on 23rd May 2019.

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JNTO expands its target markets

As of the new financial year (1 April 2019), JNTO Sydney Office will extend its focus across the Tasman Sea to take on a more proactive role in enticing New Zealand travellers to Japan. With three major sporting events coming up in Japan, the Rugby World Cup 2019, Tokyo 2020 Olympics and Paralympics, and the World Masters Games 2021, there has never been a better time to reach a nation that is especially passionate about sports.

JNTO and Japan Tourism Agency (an agency of the Ministry of Land, Infrastructure, Transport and Tourism) will conduct preliminary promotional activity in four new secondary markets: New Zealand, Mexico, Switzerland and the Netherlands, with the view to add these to the list of existing primary target markets China, Korea, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Indonesia, the Philippines, Vietnam, India, Australia, USA, Canada, United Kingdom, France, Germany, Russia, Italy and Spain.
New Zealand saw a record number of visitors to Japan in 2018, a total of 73,208 travellers visiting the country and a 12.8% year-on-year increase from the previous year. JNTO plans to continue this positive momentum by more actively engaging and educating the market about travel opportunities in Japan.

Kana Wakabayashi, Executive Director of JNTO Sydney Office, said “New Zealand has always been a market we have wanted to expand into, especially since we have already participated in local cultural events together with the Japanese Embassy and local Consulates. Now that New Zealand has been identified as an emerging market, we hope we can make a bigger impact and actively reach potential travellers.”

Marketing activities planned for New Zealand over this coming year include BtoB seminars, exhibiting at local BtoC events and also BtoC marketing.

JNTO Sydney Office currently has a Marketing and Media tender open for agencies who are interested in working with JNTO to market in New Zealand. Please see this webpage for more information: https://www.jnto.org.au/jnto-sydney-tenders/

ABOUT JNTO

Japan National Tourism Organization (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 21 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, supports tour development, carries out research and much more.