Visit Japan with HELLO KITTY mobile application

Visit Japan with HELLO KITTY mobile application

SYDNEY October 2, 2012 – Japan Tourism Agency (JTA) launched a special Japan tourism application for iPhone. World’s famous HELLO KITTY becomes the tour guide on iPhone, presenting local tourist landmarks.

The application runs with GPS and the camera function and consist of a collection of more than 50 region specific HELLO KITTY’s with local themes or features in the costume or the background. The app’s camera function enables users to insert the locally themed HELLO KITTY’s in their photos while travelling in Japan, and post to social media directly from their iPhones. A record of all the places you visit while in Japan can be stored in the app with the pictures you took. Apart from offering a unique way to store travel memories, the app is designed to spread the images and experiences through social media and increase awareness and interest in Japan tourism.

The “Visit Japan with HELLO KITTY” iPhone application is available to download for free from the iTunes App Store until the end of March 2013.

As part of the Visit Japan project in 2012, JTA plans to cooperate with Japanese companies that offer products/services overseas to further promote tourism to Japan. This is one such project.