Taste of Japan: Yummy Fun Truck Delights Melbourne
The Taste of Japan Yummy Fun Truck sponsored by the Japan National Tourism Organization (JNTO) made its debut in Melbourne over the weekend, celebrating the launch of a new daily direct Qantas flight from Melbourne to Tokyo Narita.
Part ice cream truck, part game show, JNTO has created a uniquely Japanese experience in the heart of Melbourne.
Over 2,000 people queued up to sample the special Japan-inspired ice cream flavours created by the geniuses at Gelato Messina, as well as to take their chances at the Japan-inspired game show. Participants are blindfolded and asked to guess the flavours they taste. If they guess correctly, they move onto a vending machine which will dispense one of many coveted prizes – such as boiled egg moulds, chair leg socks, or…a trip for two to Japan!
Lee May was the lucky winner of the first trip given away, and there are four more trips to be won over the next three weekends.
Lee stated: “We are huge Japan fans, and saw on social media that this event was happening. We decided to make a day of it – we went for some ramen for lunch, and then the Taste of Japan Yummy Fun Truck provided the perfect dessert.”
He added: “I’m not sure my boss is going to be too pleased, I might have to wait a little while until I can go, but we really cannot wait. We love Japan, we travelled all over and have friends in Tokyo so that is probably our favourite part. I really can’t believe we won, it is amazing.”
Last year, JNTO asked fans to share their experiences, memories and stories from Japan through a social media campaign. Gelato Messina used these insights to develop eight amazing and unusual flavour combinations, from Make My Dai Dai to Wasa-Berri. Each weekend, the Taste of Japan Yummy Fun Truck will have four different flavours on offer. Japan is one of the hottest destinations for the people of Melbourne right now, and the Taste of Japan Yummy Fun Truck is sure to inspire even more Melburnians to try out the real Japan for themselves.
The Taste of Japan Yummy Fun Truck was based at Southern Cross train station for its first outing, and will visit multiple locations in Melbourne every weekend until Saturday 11 and Sunday 12 March.