JNTO Launches Campaign Supporting New Qantas Flight
Today Qantas launched daily direct flights from Melbourne to Narita Tokyo, giving the people of Victoria unprecedented direct access to this fascinating mecca. To celebrate, Japan National Tourism Organization (JNTO) is initiating a radio and digital campaign to generate mass awareness of the new route.
Launching on Saturday 17 December through leading Melbourne Radio station Fox 101.9 FM and online through JNTO’s owned channels, listeners will be encouraged to share what they love about Japan for their chance to win a trip of a lifetime for two people. From cherry blossom season to traditional tea ceremonies, from sushi trains to sumo wrestling, the campaign will identify the top Japanese experiences and drawcards for Victorian audiences.
JNTO Executive Director, Mariko Tatsumi explains: “Australian travel to Japan is booming like never before. The land of the rising sun is attracting Australian visitors in droves, lured by the prospect of experiencing a myriad of uniquely Japanese adventures year-round. There’s been a 21.3% average increase in visitor numbers each month throughout 2016 and that is on top of a 24.3% increase last year. Qantas adding a new route for Melbourne can only help drive demand, which we feel is definitely something worth supporting and celebrating”.
She added, “The mix of modern, eclectic Japan with tradition and heritage is very attractive for Australians seeking an authentic holiday, very different from Australia. We are looking forward to hearing which experiences are favourites for the Australian public”.