Japan re-commences its promotion activities with Snow promotion

Japan re-commences its promotion activities with Snow promotion

Japan re-commences its promotion activities with Snow promotion

Japan National Tourism Organization (JNTO) Sydney Office will re-commence its promotional activities this month aiming to promote ski in Japan. Our promotional activities were put on hold after the earthquake and tsunami which struck Japan on 11 March.

The previous snow season in Japan saw an increase in visitor numbers with 52,200 Australian visitors for January and February 2011 together, the highest record so far.

In preparation for the next ski season, JNTO together with snow resorts in Hokkaido, Nagano, Niigata, and the Tohoku Region will participate at the Snow Travel Expo to be held in Melbourne and Sydney later in May. At the exhibition booth, not only information on the upcoming snow season, but the unchanged state of tourism in Japan will be available. JNTO will also make a presentation about the current situation in Japan.

Mr. Yukio Yamashita, Executive Director JNTO Sydney commented that “ICAO and many other United Nation Organisations have released statements that there is no obstruction to travel in Japan and it was observed that radiation in Japan is lower than the average radiation levels in Australia. Popular destinationsfor Australians remain unaffected and there is no major disruption to infrastructure. Japan’s snow season can offer high quality powder snow and various other activities which can be enjoyed by families and travellers of all ages, thus is popular amongst Australians. We hope to see more Australian travellers returning to Japan in the near future”.

In addition to the Snow Travel Expo, JNTO will hold a Snow & Adventure Seminar in Sydney in May for outbound travel agents and media. We will introduce a wide array of adventures which can be enjoyed in Japan, not limited to the snow season. As the seminar is popular and places are limited, those interested in attending should RSVP earlier. Representatives from Japan will also be present *.

Snow promotion is a part of Japan recovery plan and JNTO will be holding other promotions hereafter.

Snow Travel Expo: www.snowtravelexpo.com.au/

* Snow resorts to be present: Niseko, Furano, Rusutsu, Kiroro, Hakuba, Shiga Kogen, Nozawa Onsen, Myoko, Appi, etc.