Japan National Tourism Organization announces new partnership with destination marketing agency, Circul8
SYDNEY October 30, 2015 – The Japan National Tourism Organization (JNTO) Sydney Office has teamed up with award-winning digital agency Circul8 to revolutionise their digital marketing strategy to remind Australia that Japan is a tourism destination like no other.
Earlier this week, Japan was named #2 in Lonely Planet’s ‘Best in Travel’ 2016 global list. This announcement comes at the perfect time as JNTO undertakes a campaign to increase destination awareness and build on inbound visitor numbers from Australia.
“We are passionate about destination marketing, and we’re incredibly excited to work with the Japan National Tourism Organization,” says Circul8 managing director Alana Stocks. “The recent Lonely Planet ‘Best in Travel’ announcement confirms Japa
n as one of the world’s greatest destinations. We can’t wait to get all of Australia as excited about it as we are.”
Circul8 will work with JNTO to deliver an update of the tourism organisation’s digital marketing activities in the Australian market. The partnership will include a mobile responsive website, eDMs, social media strategy, and campaign roll out.
Recognising that Australians love sharing their unforgettable experiences in Japan, Circul8’s digital strategy for JNTO will focus on interactivity and user-generated content.
Mariko Tatsumi, Executive Director of JNTO Sydney is excited at the change the partnership will bring:
“The Japan National Tourism Organization has a goal of reaching 20 million visitors by 2020. Japan’s natural beauty, cosmopolitan cities, and exciting activities on offer don’t have to speak for themselves, because our visitors speak for them. We’re excited to partner with Circul8 to revamp our digital marketing activities in Australia.”
In the coming months, keep an eye out for an all-new online presence from Japan National Tourism Organization (JNTO) including innovative social media campaigns and great prizes.