Japan is a land of breathtaking snowcapped mountainscapes, lush green plains, bustling metropolises of light, and tropical island paradises. All of this contributes to and is influenced by a unique Japanese identity and culture that lies waiting for you to discover.
Learn MoreJapan’s unique culture and breathtaking natural landscapes are renowned worldwide. Stories and images of the snowy mountains of Tohoku or bustling streets of Tokyo have inspired adventures to the land of endless discovery for generations, but now you can be inspired in your own city…
Learn MoreWith mountains of endless powder snow to discover and over 600 resorts to choose from, Japan is the perfect destination to discover incredible skiing. Whether it’s in Hokkaido, Nagano, Niigata or Tohoku, you’ll find slopes for all skill levels and resorts that provide the perfect base to recharge.
Learn MoreOnsen (natural hot springs) are popular right across Japan, every prefecture in the volcanically active country from the cold north to the tropical south has its share of springs. Accompanying resort towns provide the perfect escape from the city to tranquility and relaxation.
Learn MoreThe Sakura of Japan are well know around the world for their radiant, delicate and transient beauty, but they are more than simply beautiful cherry blossom trees. Sakura are tied to Japan’s history, culture and identity. Originally used to divine the year’s harvest, Sakura came to embody Wabi-sabi philosophy and shinto ideals of impermanence, hope and renewal.
Learn MoreWith rich emotive landscapes and vistas that have inspired explorers, artists, warriors, travellers and even Emperors for centuries, Japan is the perfect canvas on which to launch an adventure of endless discovery.
Learn MoreSo revered is Japan’s cuisine that you can find it almost anywhere in the world, whether it’s your local sushi train or a bar that’s serving sake. Despite this, absolutely nothing compares to the quality and variety of cuisine you can enjoy when in Japan.
Learn MoreWhether it’s extraordinary zoos and aquariums, the most technologically advanced theme parks in the world, inspiring and unique nature, the award winning educational and interactive museums, or just experiencing the home of Nintendo, Helly Kitty and the Samurai...
Learn MoreThe nightlife of Japan is amazing to behold. The iconic streets of Tokyo, the subject of inspiration for filmmakers for generations, are bathed in neon light and buzzing with a contagious energy that makes you feel as though you’ve been transported well into the future. There is truly no where else in the world like Tokyo at night.
Learn MoreThe art of Japan, whether forged in the traditional methods developed over thousands of years in isolation or crafted meticulously for emerging contemporary mediums, is renowned, appreciated and on display right around the world.
Learn MoreJapan is renowned worldwide as a nation steeped in a culture that combines both tradition and modernity. Thousands of years as an isolated island country allowed Japan to undergo various cultural evolutions in solitude, creating a truly unique traditional culture.
Learn MoreOne of the highlights of travelling to Japan is taking the time to stroll hidden alleyways and browse glistening malls on a shopping adventure. From meticulously crafted designer fashion both local and international, to high tech gadgetry and quirky gift items; there is always something that catches your eye when shopping in Japan.
Learn MoreSometimes you just need to stop, take a break and treat yourself in luxury when you travel. Some of the most indulgent experiences in the world are available for travellers in Japan, which is world renowned for its deep rooted omotenashi culture, meaning to wholeheartedly entertain guests.
Learn MoreJapan’s autumn colours (koyo) are one of the country’s best kept secrets. From early September through to early December, the country is transformed into a breathtaking canvas of fiery reds, brilliant scarlets and regal gold by the Japanese maple and ginkgo tree, as well as supporting acts like the Japanese rowan and larch.
Learn MoreThese six useful tips for first-time visitors will help you get the most out of your Japan trip.
From the exorbitant to the best budget bites, here are some of the most expensive and cheapest foods you’ll find in Japan.
We have created a 16-page guide on the incredible culinary experiences that await any hungry (and thirsty!) explorer to the land of the rising sun.
Six simple tips to make your first visit to Japan a great one.
The Instagrammable Food Guide to Tokyo written by Instagram super-star and photographer Tara Milk Tea.
With rich emotive landscapes and vistas that have inspired explorers, artists, warriors, travellers and even Emperors for centuries, Japan is the perfect canvas on which to launch an adventure of endless discovery.