The above photo is of illuminated sakura cherry blossoms along the Kawazu River, located on the east coast of Izu Peninsula in Shizuoka Prefecture. The small town of Kawazu is known for its early blossoming sakura, which usually takes place between early February to early March. It's a great location for those who visit Japan for skiing in February and miss the main sakura season.
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As the weather begins to warm in Japan, this can only mean one thing: sakura. Cherry blossoms are beginning to sprout in the southern areas of Japan and are starting to make their way north. This is one of the most famed seasons of Japan, where people from all walks of life come to experience the beauty of nature at its finest (and pinkest).
"Enjoy My Japan" Global Campaign JNTO's new global campaign offers users customised videos introducing some of Japan’s best tourist attractions. Visit the new website to see what Japan has in store for you! See more
Ben Ungermann in Japan Follow MasterChef Australia 2017 runner-up Ben Ungermann's recent journey around Japan! Take a look to see how you can experience Kansai cuisine and sightseeing like a master chef. See more
Cherry Blossom Forecast 2018 Sakura have come and gone already in Okinawa, but they'll be sweeping across the rest of the country starting later this month. Check JNTO's cherry blossom forecast to see when they're expected to hit the other regions of Japan.See more
Win an 8 night Japan Cruise!
In partnership with JNTO, Princess Cruises® is giving you the chance to win a magical 8-night roundtrip from Tokyo, for two people in a balcony stateroom onboard Diamond Princess® sailing 4 September 2018. Good luck! ENTER NOW
Cycling around Lake Biwa Biwaichi Cycling allows you to cycle around the circumference of Lake Biwa, the largest lake in Japan and the symbol of Shiga Prefecture, while enjoying nature, history and sightseeing spots along the way.See more
Yayoi Kusama “All About My Love” in Matsumoto Experience Kusama’s spectacular art universe in her birthplace, and visit the special exhibition “All About My Love” at Matsumoto City Museum of Art. See more
Made for Many Moments Win a trip in Japan for 2 through Japan's latest competition, showcasing the endless magic of regional Japan. The competition wraps up on 16 March so hurry to get your entries in! See more
Sumo Championships in Sakai
Ohama Sumo Stadium in Ohama, Sakai City, is the birthplace of Japan’s student sumo wrestling. This popular sports facility just south of Osaka City plays host to annual student and amateur sumo championships. See more
Deals and Campaigns
Alpine-Takayama-Matsumoto Area Tourist Pass
Essential for enjoying the spectacular views of Tateyama Kurobe of the Japanese Alps!See more
Fuji-Q Highland Advance Ticket Sales
Fuji-Q Highland has started offering tickets for overseas visitors via the tour activity booking site Viator. See more
Splendors of Shikoku Tour
Experience Japan is running this tour to Japan's 4th largest island this May. Highlights include the Naruto whirlpools, Ritsurin Garden and Dogo Onsen!See more
World Cosplay Summit Group Tour
This is a tour catered to anime fans and cosplayers: enjoy a guided tour of real life locations of “Your Name”, special shoots, exclusive events and much more. Interested? email [email protected] for more details.
Festivals and Events
20 May 2018 - Sydney Snow Travel Expo
Get the newest ski information from JNTO and a collection of Japanese ski resorts who will be at the Snow Travel Expo from 9am till 4pm, held at Sydney's ICC.