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JNTO launches YouTube channel
Media release – Japan National Tourist Organization – July 8, 2008
The Japan National Tourist Organization (JNTO) has launched the ‘Visit Japan Channel’ on YouTube to further promote Japan as a tourist destination. There are currently 54 videos available in English, Korean and Chinese including the Visit Japan Campaign promotional video and several showcasing Hokkaido’s natural treasures.
The JNTO currently receives many still photography images from local tourism organizations and industry partners, which JNTO makes available on its online photo library. However the recent increase in DVD promotional material prompted JNTO to set up its own YouTube channel.
The JNTO supports the Visit Japan Campaign – a Japanese government initiative aiming to attract 10 million visitors per year to Japan by 2010 – and hopes that the new channel will be effective in showing the general public Japan’s offerings for visitors.
Visit Japan Channel
www.youtube.com/visitjapan