Australia-Japan Tourism Exchange Year 2013
JNTO and Tourism Australia (hereafter “TA”) have agreed to set the period from 1st January 2013 to 31st December 2013 as the Australia-Japan Tourism Exchange Year 2013, aiming to promote bilateral exchange in the tourism industry of both countries. Throughout 2013, active tourism exchange promotions will be carried out including hosting a range of events in the various regions of both countries, with the aim of facilitating the bilateral exchange of approximately 650,000 people, including usual travellers.
2013 also marks the 50th anniversary of the first sister-city relationship for Japan and Australia between Yamatotakada City in Nara Prefecture and Lismore City in New South Wales, which was established in 1963. Japan and Australia have traditionally been building friendly relations; the sister-city relationships between the two countries currently stand at over 109 including those at the state and prefectural level, through which active international exchanges are carried out. In addition, to also ensure the stable supply of available seats on flights, 2013 will be set as the Australia-Japan Tourism Exchange Year in recognition of the need to promote bilateral tourism. Through this, both countries will endeavour to further deepen mutual exchanges and implement policies to facilitate tourist flows from Australia and Japan respectively.